Capabilities

Services

Latent Analytics uncovers hidden insights from large-scale user conversations using advanced AI technologies.

We help you:

  • get the full picture of your online narrative
  • get access to your user conversations
  • answer the hard question – ‘what should we do?’

Solutions:

  • Audience analysis
  • Brand analysis
  • Social chatter analysis
  • Competitive intelligence
  • Predictive analytics
  • Industry model research

Capabilities – Research industry models, sentiment analysis, predictive analytics

Sales and Marketing

Customers are shifting how they acquire information on and purchase products across markets. Data provision and tools are now abundant. Transforming how you go to market can unlock great value for firms and customers.

We help clients align their strategic direction, align marketing and sales capabilities to capture the full potential of omnichannel opportunities to deliver above market growth.

Google search analytics to understand where demand is coming from. Sentiment analysis on product reviews and company feedback to see what customer is thinking.

Predictive Analytics

Use machine learning to predict market conditions and future product sales. Better understand customer behaviours, reduce churn and optimise resource usage and efficiency.

Google Search Analytics

Using search data to understand the information gathering process of users.

Track search volume trends to better understand user intent. Spot trends before they manifest. Support long-tail marketing by identifying keywords.

Uses: Market research, customer acquisition.

Social Sentiment Analysis

Unravel large volume of digital opinions to understand the bigger picture better.

Social media is generating an unprecedented amount of multi-structural data. Big data is able to provide us with hidden insights into businesses, industries and there is value to be unlocked.

Uses: Predict the future behaviors of customers and stakeholders by analysing their satisfaction and pain points. For marketing and asset allocation purposes.

Sift through millions of documents in real time to track sentiment. Understand competitors’ online footprints, understand the industry and the bigger picture as a whole.

Strategy

Growing globalization, technological changes, and economic interconnections are challenging old business models. Companies need to understand and adapt to new strategic environments with distinct approaches and capabilities.

Help the organization improve performance through analyzing existing problems and to develop a solution plan.

Uses: Support business goals.

Financial Modelling for Trading and Investments

Provide statistical-backed research and development work to generate alpha across assets.

Develop strategies for cross assets – fixed income, currencies, commodities, equities and digital assets. For speculative or hedging purposes.

Uses: Generate PNL and reduce hedging costs.

Stop Speculating, Start Knowing

Get the answers now.

Latent Analytics

35 Selegie Road #10-17, Singapore 188307
(65) 6610 3609 | hello@thelatentanalytics.com