Social Sentiment Analysis
Unravel large volume of digital opinions to understand the bigger picture better.
Social media is generating an unprecedented amount of multi-structural data. Big data is able to provide us with hidden insights into businesses, industries and there is value to be unlocked.
Uses: Predict the future behaviors of customers and stakeholders by analysing their satisfaction and pain points. For marketing and asset allocation purposes.
Sift through millions of documents in real time to track sentiment. Understand competitors’ online footprints, understand the industry and the bigger picture as a whole.